July 2007
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| Learn the purpose behind the chart and the Blackberry. |
What Clients Love
by Harry Beckwith
Key takeaway tip – This book is best thought of as roughly 120 short essays grouped by the "Four Building Blocks" of things that cause clients to love doing business with you:
- Clear Communications.
- A Compelling Message.
- A Reassuring Brand.
- Caring Service.
How to evaluate all this quickly and easily? Look at your people – are they passionate about their work? As the author notes near the end of the book, "Clients love passionate people and passionate businesses because passion stimulates them – they feel it and feel better, too – and because they know that passion produces great work." Passionate people deliver the caring service that builds a reassuring brand, and clearly communicate – through action – your business' compelling message.
