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| Learn the purpose behind the chart and the Blackberry. |
The Fred Factor
Mark Sanborn
Key takeaway tip – This book is about lessons the author learned from his home mail carrier, Fred, who applied passion to his job and changed it from ordinary to extraordinary. The author briefly describes the following "Fred Principles" early in the book, and then explains them more fully later:
- Everyone Makes A Difference.
- Success Is Built On Relationships.
- You Must Continually Create Value For Others, And It Doesn't Have To Cost A Penny.
- You Can Reinvent Yourself Regularly.
What does this mean for business development? Nothing, in the short-term – and everything, in the long-run. The firm celebrated its eighteenth anniversary on August 1, 2007. Because the firm is only as good as the people who are part of it, we choose to make a difference to our clients, helping develop relationships with our clients and referral sources. Over the firm's lifetime, we have also chosen to realign our service lines at times, to adapt to the changing needs of clients – and all of these changes have helped us continue to provide value for our clients. Our 18 years in business show that long-term success does come from consistently applying the "Fred Principles."
